- Written by Skip McNutt
The business economy is the gift that keeps on giving. There could not be a better time for launching a business and the internet is the most powerful platform for a new business. There is a major shift toward internet commerce, and it will only get bigger.
In the interest of keeping it simple there are two major categories with online marketing.
- Your products
- Other people’s products.
Your products can be some thing you make or create. You also have the option of purchasing products for resale. One of the challenges in this category is the need for warehousing and shipping of products. Another major challenge is the need to purchase and manage inventory.
When evaluating product options, it is wise to look at risk reward considerations. There is always the issue of “On Hand” inventory. You never want to have too little product on hand and risk the ability to deliver in a timely fashion. The risk of having too much product is the possibility of being stuck with overstock that doesn’t sell.
Other People’s Products:
I must admit that I am personally biased in the area. Affiliate Marketing is a sales method based on selling “Other People’s Products.” The are products that are manufactured or produced by other people. In this product category, there are still issues with product supply, warehousing, and shipping.
My personal favorite is in the digital market. Digital products include special application (Computer Programs) educational courses, images, and “How to programs.” Delivery issues are as simple as finding the button and clicking the mouse. No back stock, shipping costs, extended deliveries of payment issues to deal with.
Investment advantage of starting an online business.
With digital product marketing, you are looking at pennies on the dollar, compared to physical store locations. Conventional brick and mortar businesses are becoming harder and harder to establish in the current business environment.
With basic, step by step training it is possible to establish a highly productive and profitable business with a small fraction of a conventional business investment.
Because consumer demand is experiencing rapid growth, it is reasonable to assume that the demand for online business entrepreneurs is expanding as well. It is also understandable that competition has become a virtual monster to tackle.
Today’s need for specialty training in online marketing and traffic generation has never been greater. Training and education is the area that must lead the way, and in the process, provide massive opportunities as a specialty market.
For those interested in a long term, stable path to financial and time freedom the timing could not be better. With these thoughts, I wish you a Merry Christmas and a lifetime of Happy New Years.
All The Best
Promotional Partner Charter Member